Aisha, starring Sonam Kapoor, opened this past weekend to fairly positive reviews and strong box office receipts. Opinions on this film adaptation of Jane Austen’s Emma ran the gamut from “meh” to glowing. Have you seen it? What did you think? Was it the Clueless rehash some people expected? Does it matter?
Bits and bobs from around the net relating to Aisha‘s premier:
“I am prepared for all the comparisons that are going to come my way but ‘Aisha’ is very Indian. If you remember Jane Austen said ‘Emma’ is a heroine only she is going to love. As a filmmaker when I read something I imagine it and that inspires me to make a film. A good literature, if you adapt it well makes a very good film,” says Ojha.
An Aisha teaser is out! The film is still set for an August 6 release.
Keep up with the latest Aisha promotional activities at the official site, on Twitter, and on Facebook. Those who are registered with the official website have been receiving digital postcards introducing the various characters from the film…
Those interested in reading more about the production might enjoy this short Times of India piece featuring young co-producer Rhea Kapoor:
Producer Rhea Kapoor, sister of star Sonam, announced yesterday that the Aisha official site is live. There doesn’t appear to be much there at the moment, though you can register for email announcements while you’re there.
Rhea Kapoor is updating the Aisha Facebook page with production stills and other information as it’s available. On the wall, she recently wrote, “Register with your email address at www.AishaTheFilm.com and something interesting might come your way tonight ;-)”
According to the Facebook, the original August 6 premiere date is still a go. I haven’t heard whether or not the film sneak-previewed last weekend as initially hoped – my guess is that it wasn’t ready.
Twitter twits can find the official film account at @AishaTheFilm …
“I am trying my best to complete the film,” says Ayesha producer Anil Kapoor, father of star Sonam. “We are running against time. If we are done with it we might screen it at this year’s International Indian Film Awards.”
The piece continues with quotations from director Rajshree Ohja, who has said, “Emma, like Shakespeare’s works, is a human story. As for the satire on society, I’ve touched upon that. That’s the reason I based the story in Delhi, where the caste divide has given way to class divide. In Delhi you can find a young girl dressed in a Calvin Klein or Versace who discusses matchmaking with her neighbour. Like in Emma, marriage is about elevating your social status. I’ve hinted on these things but remember, it’s a commercial rom-com.”
OneIndia reports that Ayesha, starring Sonam Kapoor, is scheduled for an August release:
Anil Kapoor Films Company and PVR Pictures’ much awaited Sonam Kapoor-Abhay Deol starrer Aisha will be released on August 6, 2010. Aisha, an adaptation of Jane Austen’s famous novel Emma, is being produced by Ajay Bijli, Sanjeev K Bijli and Rhea Kapoor. The film is directed by Rajshree Ojha.
Besides Abhay and Sonam, the film also stars Cyrus Sahukar and Ira Dubey. Music of the film has been composed by Amit Trivedi while Diego Rodrigues is the director of photography (DOP).