“I am prepared for all the comparisons that are going to come my way but ‘Aisha’ is very Indian. If you remember Jane Austen said ‘Emma’ is a heroine only she is going to love. As a filmmaker when I read something I imagine it and that inspires me to make a film. A good literature, if you adapt it well makes a very good film,” says Ojha.
An Aisha teaser is out! The film is still set for an August 6 release.
Keep up with the latest Aisha promotional activities at the official site, on Twitter, and on Facebook. Those who are registered with the official website have been receiving digital postcards introducing the various characters from the film…
Those interested in reading more about the production might enjoy this short Times of India piece featuring young co-producer Rhea Kapoor:
Austenprose.com is sponsoring a zombie-free, non-mashup look at Austen’s Pride & Prejudice. The festivities begin this Tuesday and continue through mid-July. Participate in the group read and discuss this perennial favorite with Laurel Ann and other Austen fans!
Producer Rhea Kapoor, sister of star Sonam, announced yesterday that the Aisha official site is live. There doesn’t appear to be much there at the moment, though you can register for email announcements while you’re there.
Rhea Kapoor is updating the Aisha Facebook page with production stills and other information as it’s available. On the wall, she recently wrote, “Register with your email address at www.AishaTheFilm.com and something interesting might come your way tonight ;-)”
According to the Facebook, the original August 6 premiere date is still a go. I haven’t heard whether or not the film sneak-previewed last weekend as initially hoped – my guess is that it wasn’t ready.
Twitter twits can find the official film account at @AishaTheFilm …
“I am trying my best to complete the film,” says Ayesha producer Anil Kapoor, father of star Sonam. “We are running against time. If we are done with it we might screen it at this year’s International Indian Film Awards.”
The piece continues with quotations from director Rajshree Ohja, who has said, “Emma, like Shakespeare’s works, is a human story. As for the satire on society, I’ve touched upon that. That’s the reason I based the story in Delhi, where the caste divide has given way to class divide. In Delhi you can find a young girl dressed in a Calvin Klein or Versace who discusses matchmaking with her neighbour. Like in Emma, marriage is about elevating your social status. I’ve hinted on these things but remember, it’s a commercial rom-com.”
Laurie Viera Rigler’s wonderful Austen Addict timeswap novels have inspired a hilarious new Babelgum web series! “Sex and the Austen Girl” premiered today with the first of twenty episodes. Entitled “Meeting Men,” this series introduction features Austen Addict characters Courtney Stone (Arabella Field) and Jane Mansfield (Fay Masterson) discussing the dating differences and similarities between 1813 England and 2010 California.
How can you encourage men to call?
Jane, on 1813: “You wait! You wait and hope!”
Which is pretty much how it goes in the 21st century, too.
How do you meet men?
Courtney: “…you go to parties, you go to bars, you go to restaurants…”
Jane: “…you marry your cousin…”
I guess it worked for Fanny Price.
Anyway, here’s episode 1:
Poking fun at everything from Helen Gurley Brown’s Sex and the Single Girl to crazed 21st century Austenites, “Sex and the Austen Girl” is the funniest, most relatable chick-centric web production I’ve seen in a long time.